Toca Boca launches animated series

Swedish appmaker Toca Boca is launching its first lively collection, Toca lifestyles stories, to introduce the Toca existence emblem to new audiences and extend its gaming and licensing efforts with greater content material.

The first ep of the 42 x 3.Five-minute collection launches nowadays on YouTube, followed by means of new episodes every Saturday. It's far about four near buddies with mismatched personalities—Rita, Zeke, Nari and Leon—on a quest to conquer boredom in their neighborhood of good enough avenue. It's miles co-produced via Toca Boca, its parentco Spin master and Hamilton, Canada-based Pipeline Studios.

Even as the collection has technically been inside the works on account that Toca Boca released in 2010, in line with head of amusement Max Heirbaut, it took some time to complete because the group wanted to make the very best high-quality display they could.

“We’re adding a storytelling aspect to the franchise due to the fact we assume it’s genuinely going to raise the emblem and open up the access factor,” says Heirbaut. “due to the fact right now we are that specialize in getting customers in in particular from app shops, we just want to expand that access factor.”

Proper now the new animated content is to be had via its Toca lifestyles international app and on YouTube however Heirbaut says his team has aspirations of taking it in addition. Before they truely get involved in conversations with networks or streamers, although, they’re going to use YouTube as a threat to test the content material and notice what children like and don’t like on the way to make a better display shifting ahead.

Moreover, the enterprise is aware of YouTube is wherein youngsters are already watching content way to the studies and kid tracker reviews it does every month, says Heirbaut. And in the end the goal is to bring in an target audience of youngsters which have by no means performed with the Toca Boca apps or bought a product earlier than.

Then, once a brand new kid watches the show, everything in the collection ties lower back to the apps in some way. The characters cling out on adequate road, from the Toca existence global app and get into conditions that users can play out inside the video games. The apps additionally have extra than 300 one of a kind characters, but the 4 selected as the principle characters in the display are the ones maximum chosen with the aid of child users. As the world of the display expands, Toca Boca will use that to tie into licensing and the apps themselves, growing a closed-loop universe.

The fantasy characters are also a huge part of the display, and are debuting in bodily form through a new collaboration with plush toy specialist Gund (additionally owned through Spin grasp) at ny Toy truthful this weekend. The ones clouds, birds and animals will display up as pillows and in new blind containers.

Toca Boca’s apps are typically aimed toward kids a while six to 9, but the collection is for children ages six to eleven because Heirbaut says he wishes the target audience to develop with Toca Boca and not age out of it too quick.

“What we need to do is we want to deepen the emotional connection among the target market and Toca existence characters,” says Heirbaut. “The characters don’t constantly should be happy or funny, it’s supposed to be like actual youngsters in actual conditions, however things can get out of hand and get a chunk stupid every so often.”